Privacy policy

We collect only what we need to make, ship and talk to you about your pieces, and we don’t sell your personal information.

Reign Wala makes The Everywhere Bag and other handmade pieces, from Brooklyn, New York. This policy covers reignwala.com. Our checkout, and our original shop for silk and jewelry at more.reignwala.com, run on Shopify. When we say “we” or “us,” we mean Reign Wala.

• When you join our email list: your email address.
• When you place an order: your name, email address, shipping and billing addresses, your phone number if you give one, and what you ordered. Shopify runs our checkout and its payment partners handle your card, so we never see your full card number.
• When you write to us: whatever you choose to share in your email or WhatsApp message.
• When you browse: the pages you visit, the device and browser you use, your approximate location (from your IP address), and how you arrived, for example from a link in an Instagram story or one of our emails. Some of this is collected with cookies, described below.

• To take your order or pre-order, ship it, and keep you posted on its ship date.
• To answer your questions and look after returns.
• To send the emails you signed up for.
• To understand which parts of the site, our posts and our emails are helpful, and to measure our ads on Instagram and Facebook.
• To keep the site and checkout safe from fraud, and to meet our legal and tax obligations.

On reignwala.com we use Google Analytics, to see how people find and use the site, and the Meta Pixel, to measure our ads on Instagram and Facebook and show them to people who may like them. Both use cookies. They note things like the pages you visit and whether you add a bag to your cart, start checkout or join our email list.

The site also keeps a few things in your own browser: your cart, so it’s still there when you come back; for 30 days, how you first arrived, which we add to your order so we know which posts and emails are working; and any discount code from a link you followed, so it’s applied at checkout. None of it is linked to your name unless you place an order.

To opt out, use Google’s opt-out add-on, change your ad preferences at Meta, or block cookies in your browser. The site still works without them. Our site does not currently respond to “Do Not Track” signals.

We don’t sell your personal information. We share it only with the services that help us run Reign Wala, each for its own part of the job:

• Shopify, for our shop, checkout, orders, customer list and emails (Shopify’s privacy policy).
• Payment providers, through Shopify’s checkout, to take your payment.
• USPS and other carriers, to deliver your order.
• Google (Analytics, and Google Workspace for our email) and Meta (the Meta Pixel), as described under Cookies (Google’s policy, Meta’s policy).
• Cloudflare, which hosts reignwala.com and keeps it fast and secure.
• Fontshare, which provides the site’s typefaces, and Behold, which shows our latest Instagram posts. Your browser loads these directly, so they see your IP address.

These services may store information in the United States and other countries. Some state privacy laws treat the Meta Pixel’s use for advertising as “sharing”; you can turn it off as described under Cookies. We may also share information when the law requires it, or to protect our customers, our business or others from fraud.

We keep order records as long as we need them for your order, any return, and our tax and accounting records. We keep your email address on our list until you unsubscribe or ask us to remove it.

Payments are handled entirely by Shopify’s secure checkout. We take reasonable care with the rest, though no website can promise perfect security.

• Every email we send has an unsubscribe link at the bottom.
• Write to allie@reignwala.com to see the information we hold about you, to correct it, or to have it deleted, and we’ll take care of it. We may need to keep some order details where the law requires it.
• If you live in California or another state with its own privacy law, you can make these requests too, and we will never treat you differently for doing so.

reignwala.com is not meant for children under 13, and we don’t knowingly collect information from them. If you think a child has shared information with us, write to us and we’ll delete it.

If we change this policy, we’ll post the new version here and update the date at the top.